Monthly Archives: December 2011

18The heir cognac house Martell about the history of the sale of the company and its prospects.

“If Jean Martell, founder of the world’s oldest cognac house Martell, could for a moment to look into the future, in the twenty-first century. “would the authors of the booklet Martell. If this really happened, the founder of the famous cognac house probably would have been surprised to learn that now his firm is owned by a company from the country, which in the time of Jean Martel did not yet exist. Indeed, for one of the largest and oldest French cognac houses have come hard times. Founded in 1715 he 274 years maintained their independence, while in 1989 it was purchased by an international company of canadian origin Seagram. And last year have been three significant Martell developments: announced his retirement, the President of the cognac house Patrick Martel, began a large global advertising campaign of Martell cognac and at the end of the year, we announced the sale of a number of brands Seagram, including Martell, international company Pernod Ricard. On the current status of the company and its perspectives on the global and Russian markets “Vedomosti” says the heir cognac house, the eldest son of Patrick Martel – Laurent. Continue reading


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